HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate information about the page to users and search bots. This can help to clarify the importance, nature, and order of content on … Read more
Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore – smart matching. Ginny Marvin, the Google Ad Liaison, confirmed the issue and said, “Advertisers will not be charged for these clicks, and we’ve reverted the change.” Thomas Eccel spotted the issue and … Read more
Yelp today introduced eight new business attributes that you can add to your page to help people with disabilities discover your local business. The new attributes. Yelp added the following: Mobility accessibility attributes: Accessible parking near entrance ADA-compliant main entrance ADA-compliant restroom No steps or stairs Hearing accessibility attributes: ASL proficient Closed captioning on TVs … Read more
What Is Hreflang? Hreflang is an HTML attribute that specifies a webpage’s language and sometimes the target geographical region. It’s useful if your website has the same webpage(s) in multiple languages. So search engines can determine which version of a page to show searchers depending on their location or preferred language. Semrush uses hreflang tags … Read more
This is part 2 of a series of posts I am writing to discover more about what we can learn from the information in the recently discovered Google documentation on API references. Yesterday we started to learn more about the files that were found that possibly discuss important factors in Google’s ranking systems. We learned … Read more
HTML <link> tags help define relationships between resources on your website. In this post, we’ll explore what HTML link tags are, how to use them, and common mistakes to avoid when adding them to your site or webpage. What Is an HTML Link Tag? The HTML <link> tag is an HTML tag (a piece of … Read more
Google has added a section to the use rel=canonical link annotations section of the canonical search documentation to clarify that rel=canonical annotations with certain attributes are not used for canonicalization. Google explained that “annotations with hreflang, lang, media, and type attributes are not used for canonicalization.” Google added this section: Google supports explicit rel canonical … Read more
Google Business Profiles has added a huge list of detailed parking attributes you can add to your business. I am not sure if this is fully rolled out to all businesses but you may be able to see it when you edit your business profile. The list of attributes include: Free parking garage Free … Read more
Google has added two new attributes for businesses listed in Google Business Profiles. These attributes are identifies as disabled-owned and identifies as Indigenous-owned. You can access them by editing your Business Profile and clicking on the attributes section (more on that over here. Here is a screenshot of the full list of attributes: Google only … Read more
There are reports that Google is automatically editing the attributes of businesses within Google Business Profiles. I am told these edits are helpful and logical, since Google is using okay logic to make the necessary changes to attributes when business owners are not. A thread at the Local Search Forum from JS Girard was the … Read more
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