In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at … Read more
July 15, 2014 | Posted by Jean-Christophe Lavocat On June 25th, Google announced that they would stop displaying the authorship photo in their search results. This news came as a strong deception for many authors and webmasters who implemented the signature on their articles. This decision gave rise to a lot of discussion … Read more
Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now. With Google’s latest update displaying links to SGE’s sources more prominently, now seems … Read more
Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI) of their Google Ads campaigns. Here’s how it all works, from our Google Ads agency in Melbourne. The latest update allows users to customise conversion attribution to either paid Google Ads campaigns or both paid … Read more
A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution ******, keeps reducing the specific attribution cases you can track. We are now down to just access last click and data-driven attribution. Charles wrote on Twitter, “RIP to the Attribution ****** in GA4. Google has rolled out the … Read more
Google will start to retire four rules-based attribution ****** in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution ****** will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of all marketers … Read more
Google has pushed off the **** when non-last-click rules-based attribution ****** will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later. Google wrote, “As a follow-up to our announcement that first click, linear, time decay, and position-based attribution ****** will be going away, we will … Read more
Microsoft Advertising will soon roll out a new Cross-Device attribution model. What Microsoft is saying. The news about the conversion attribution update was announced in Microsoft’s June roundup of product updates: “The new Cross-Device attribution model allows us to better track and connect your customers’ conversion journeys across different devices and sessions. For example, if … Read more
Google announced that it would deprecate non-last-click rules-based attribution ****** in Google Ads and Google Analytics starting in June 2023 and then completely by September 2023. Google said first click, linear, time decay, and position-based attribution ****** are going away. Data-driven attribution (DDA) is now recommended and last-click will remain available, Google added. “Rules-based attribution … Read more
Google will soon retire four rules-based attribution ****** in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact anyone who still uses these ****** in Google Ads. Anything that isn’t last-click will be much harder to track because the data-driven attribution formula is different for each advertiser – … Read more
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