In Rutledge Daugette’s write-up from the Google Web Creator summit that got a lot of attention last week, he wrote a line that struck a chord with the SEO community. In short, some are taking it to mean that Google does not want site owners, or at least, content creators, to hire SEO agencies or … Read more
Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow your business. Your entire SEO strategy might become misdirected. Why most SEO audits are inherently flawed There are three big … Read more
What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. Often, PPC and SEO are treated separately, … Read more
Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. This results in missed opportunities for better search rankings and increased organic traffic. Drawing from five years of experience conducting audits for prominent … Read more
Updated: August 4, 2024. Learn how to be successful in your SEO audits and as an SEO auditor with my long-awaited SEO Audit Mastery course. SEO success awaits! SEO success requires a blend of knowledge, skills, and a methodical approach. I’m Olga, an SEO consultant with 12+ years of experience, and I’m excited to introduce … Read more
PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in the account that you need to occasionally take a step back to get a high-level picture of the account. Auditing your account regularly ensures that it is working properly and … Read more
“SEO audits are a waste of time.” That one hurts to read, doesn’t it? Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste … Read more
Today, we’re talking about backlink audits: what they’re for and how to use them. We always talk about building links or what high-quality links are, but we don’t really talk about performing a backlink analysis. We’ll start by talking about the backlinks themselves. Let’s dig in! A backlink is a link pointing to your site. … Read more
Suraj Lalchandani Suraj’s background combines 15 years of experience in business intelligence, big data, retail, eCommerce, and quality assurance. As the Product Manager at seoClarity, Suraj is focused on Clarity Audits, seoClarity’s site audit technology. His favorite part of working at seoClarity is helping clients recognize those “ah-ha moments” when solving their challenges in technical … Read more
May 12, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! How to Get the Most Out of Your SEO Audits: Summary of Episode #70 Matthew Tenney of GlassesUSA.com … Read more
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