In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. While some sites have benefited from the changes, others have experienced sharp declines in traffic. This case study dives into … Read more
August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. From variations between logged-in and non-logged-in users to shifts in rank overlap and product viewer trends, we observed fascinating new developments that indicate Google is continuing to … Read more
On August 15th, Google announced it was launching a Core Update for August 2024. While Google originally said it would take a month to complete, the update’s roll-out ended on September 3rd, lasting for a total of 20 days. Today we released the August 2024 core update. It continues our work to improve the quality … Read more
Blog / SEO Industry News / AI Overviews Research: Google Ads in the AIO-inclusive SERPs Google’s AI Overviews (AIOs) have undergone some major changes as of August 2024. The company has introduced a new right-hand link display, saving and language simplifying capabilities in Search Labs, and expanded its AIO feature to six new countries. The … Read more
Google’s August 2024 core update started on August 15, 2024 and completed 19 days later on September 3, 2024. Early on, we saw some signs of life for sites hit by the infamous September 2023 helpful content update. But honestly, most of those sites did not see enough traffic rebound to make enough of a dent to make … Read more
I sound like a broken record, but the Google Search ranking volatility is still incredibly heated and has not let down, even over a week after the Google August 2024 core update was completed on September 3rd. We had the volatility days after the core update completed, and that didn’t shock me. But now we … Read more
Google’s August 2024 core update, a significant shake-up in the search landscape, has finally concluded. Spanning 19 days, this update sent ripples through the SERPs, impacting rankings and visibility for countless websites. In this blog post, we take a quick look at: What happened, How it all unfolded, What the impact of Google’s August 2024 … Read more
This week, I interviewed Danny Sullivan, Google’s Search Liaison, with the goal of better understanding where Google Search quality is at right now, where it is going in the future, and what we, as content creators and search marketers, need to know. The interview primarily focused on the latest core updates, including the infamous September … Read more
It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search ranking volatility in the Google Search results. The tools are all still heated and the chatter within the SEO community is still pretty … Read more
This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it, days after the core update completed. I also posted a huge interview with Google’s Danny Sullivan on the core update. I posted the big Google Webmaster Report for September 2024. … Read more
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