The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights help you strategically optimize your author and publisher profiles. This article will explore these entities and give you some actionable strategies to incorporate their optimization into your existing … Read more
The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators and website owners. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities … Read more
When it comes to expertise, experience, authoritativeness and trustworthiness (E-E-A-T), SEOs have been eating up what Google’s been serving – that it’s not just about what you say (content); it’s about who’s saying it (content creator) and where (host website). There is no doubt that you can craft content with E-E-A-T in mind and that … Read more
For the original iTunes version, click here. We reported on three different Google algorithm updates this week, a bug one on January 9th and 10th, another one on January 5th and 6th, and also a local search ranking update on January 4th. Google reiterates that more changes are coming to deal with the search … Read more
Danny Sullivan, the Google Search Liaison, in response to another SEO hit piece by The Verge said that author bylines and bios do not help a site or piece of content rank better. Sullivan also added Google also does not check out the credentials for ranking purposes. Sullivan said on X, “Author bylines aren’t something … Read more
In a recent clarification on social media, Google’s Search Liaison addressed a widespread misconception regarding the influence of author bylines on search rankings. Misconception In The SEO Community The issue arose after a notable publication suggested that including author bylines could boost content’s visibility in Google’s search results. According to the publication, this claim has … Read more
Google is now showing author name icons via profile page and a site’s favicon and sitename on articles in the article carousel. So it is showing two favicon-like icons in the article carousel snippets, instead of one. So now in the article carousel, Google is showing both the site’s favicon and name with the author … Read more
Google News, the portal, seems to be testing displaying the author name below the publication name in the article card snippet interface. Google recently tested this for Google Discover stories and Top Stories in Google Search. Now Google is testing it for articles listing on Google News at news.google.com. Shalom Goodman shared an example of … Read more
It looks like Google is testing placing author names in the top stories carousel within the mobile search results. I believe Google had this at some point before, but I have not seen author names in this feature in a long time. Kamlesh Shukla spotted this on Twitter, he works at the Times Of India … Read more
Google has launched the new perspectives feature, added an “about this author” section, globally rolled out “about this result” and made it easier to access “about this page” in the Google Search bar and search results. (1) After several months of testing perspectives and it appearing to go live on mobile featured snippets, Google has … Read more
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