Blog / Link Management / Google’s PageRank: does it still matter in 2024 Today’s web landscape looks much different than in its early days. Web page authority based on links pointing to them is now perceived as the norm. But it was revolutionary back in 1998, when Google introduced the PageRank algorithm to make inbound … Read more
We’re all trying to increase our SEO authority and link-building is an important tool. But while the prospect of cheap links sounds alluring, it’s likely a poor investment. Google knows the difference between a link from the New York Times and one from your local weekly rag. It also recognizes the batch links that scam … Read more
When it comes to standing out online, it’s not enough to just write a few blog posts and hope audiences find them. Search engines like Google now look for websites that are experts on specific topics, not just ones that sprinkle in popular keywords. This is called topical authority—it’s about becoming a trusted source of … Read more
![The Importance of Topic Authority in the Age of AI [Webinar]](https://www.seoclarity.net/hubfs/TO6332~1.png "The Importance of Topic Authority in the Age of AI [Webinar]")
In today’s rapidly evolving SEO landscape where AI is reshaping search, mastering topic authority is more critical than ever for keeping up with Google’s Core Topicality Systems and boosting organic traffic. Source link
The search and AI ecosystem is full of promise, options, and new ways for literally every type of marketer to evolve and grow. Yes, there is lots of complexity, but there is also commonality: the need for marketers to focus on topical approaches to content creation, build their brand authority for AI citations, and become … Read more
If there’s one thing we SEO pros are good at, it’s making things complicated. That’s not necessarily a criticism. Search engine algorithms, website coding and navigation, choosing and evaluating KPIs, setting content strategy, and more are highly complex tasks involving lots of specialized knowledge. But as important as those things all are, at the end … Read more
Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. Others not so much. We’ve built our reputation (and authority) by consistently creating high-quality content that people actively seek out. This is evident not only in our authority scores but also in branded searches we receive on Google: This … Read more
What Is Topical Authority? Topical authority refers to a website’s expertise and credibility on a particular subject. And building it through high-quality content is a powerful way to establish your expertise and credibility on subjects relevant to your business. This helps with earning your target audience’s trust, improving your search engine rankings, and possibly driving … Read more
The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI ******. Like most, I have been closely monitoring these developments and their potential impact on the search landscape. In a recent post on AI and SEO, I wrote about the evolution of search behaviors … Read more
Step 1: Demonstrate Each Element Of E-E-A-T First things first: how do you assert yourself as an authority on your chosen topic? If you are familiar with the concept of E-E-A-T, you won’t be surprised that it’s closely tied to topical authority. Working on one is the same as working on the other. And E-E-A-T … Read more
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