Q4 2023 was an all-out battlefield for maintaining search rankings on Google, as there were a total of six back-to-back algorithm updates. That’s not to mention Google’s AI-powered Search Generative Experience (SGE), which has been setting the SEO world on fire since its reveal in May of last year. It’s now 2024, and digital marketers … Read more
Included as a part of Google’s search quality rater guidelines is “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are evaluated using a mix of signals – not a specific ranking factor – and help Google determine if the content is relevant and helpful enough for users that it should be prioritized in … Read more
What Is Page Authority? Page Authority (PA) is a value score search engines place on webpages. It’s used as a metric to indicate a page’s likelihood of ranking in search results. Think of Page Authority as a grade for how much search engines trust and value a specific page on the internet. The score is … Read more
Website authority is a score calculated by Semrush using data about your website. The score is an estimate of how well-positioned your website is for ranking against other websites in your industry. This guide will give you a better understanding of how Semrush calculates Authority Score. And show you how to increase website authority with … Read more
John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On Topical Authority The discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority. They posted: “My … Read more
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness is the “A” in the much-heralded E-E-A-T found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authoritativeness … Read more
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years. … Read more
Looking for innovative tools to enhance your content marketing strategy? AlsoAsked is definitely worth considering. This AlsoAsked review examines the features and benefits of AlsoAsked and shows why this is a fantastic tool for understanding what your audience wants to know. AlsoAsked dives deep into the questions your target audience is asking, giving you valuable … Read more
What Is Topical Authority? Topical authority refers to a website’s expertise and credibility on a particular subject. It’s the trust you build by consistently creating high-quality content around a subject close to your business. For example, Semrush is a leading voice on SEO and content marketing. We’ve spent years building topical authority in these areas. … Read more
Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to a greater likelihood of achieving higher rankings. It’s also a problematic metric misused by unsuspecting marketers and … Read more
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