B2B and B2C business ****** target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. What Is B2B? B2B stands for business-to-business. In this … Read more
What Is B2C Content Marketing? Business-to-consumer (B2C) content marketing is creating and sharing valuable, relevant, and consistent content with your company’s customers. Its main goal is sharing information that helps consumers become more knowledgeable. This helps cultivate a relationship between your brand and your customers. Which can increase their loyalty and ultimately motivate them to … Read more
As the world becomes increasingly digital, businesses are recognising the importance of having a strong online presence. This has given rise to various marketing strategies and techniques, with two main approaches being B2B (business-to-business) and B2C (business-to-consumer) marketing. While both have their unique strengths and target different audiences, there is often confusion surrounding the differences … Read more
In today’s fiercely competitive digital landscape, referral marketing has emerged as a powerful tool for small businesses. By leveraging personal networks and satisfied customers, referral marketing can make a significant impact on your business’s growth. In this article, our digital marketing agency in Melbourne will define what referral marketing is, explore its value, and provide … Read more
Introduction In this blog post, we will explore the benefits of Sitecore and Azure AD B2C integration and how its advanced authentication and authorization capabilities can help businesses provide a more secure and personalized digital experience for their customers. Sitecore first introduced Identity Server as a feature in Sitecore 9, which was released in October … Read more
Introduction This guide will show you how to integrate Sitecore Content Delivery instance with Azure AD B2C using federated authentication. In this guide we will be using Sitecore 10.3 and a User Flow on Azure AD B2C side. Sitecore recognizes users visiting your website as extranet\anonymous and after introducing this feature, in form of sign … Read more
B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the … Read more
Google introduced its new AI-powered Search Generative Experience (SGE) on May 25. Search Engine Land’s Barry Schwartz was among the first to test the experience and highlight the clickability of its results. Our team at Eyeful Media has been actively testing the generative AI search environment. We believe it will provide publishers value and create … Read more
Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. It provides a platform for building feature-rich, customizable, and mobile-responsive websites for selling products to consumers directly. What is B2C Commerce? B2C means business-to-consumer ecommerce, also known as retail … Read more
Azure Active Directory Business-to-Consumer (commonly called Azure B2C) is an important business solution for systems that need to authenticate end users to a web/mobile application using a white-labeled experience. Azure AD B2C provides an easy identity system as a service with pay-as-you-go pricing options. Who uses Azure AD B2C? If you have a solution where … Read more
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