Link building is a complicated art form with many different tactics and approaches. Despite being one of the most ****** processes in SEO, there’s still much disagreement about what makes a “bad” or “good” link building strategy, including effectiveness vs. risk, and what tactics Google can detect or punish a website for. This post will … Read more
This week’s Ask An SEO question comes from Nazim from Islamabad, who asks: “I have a price comparison/aggregator website with my country’s domain. I want to ask what type of backlinks/guests posts should I have (local/international). Also, I should build backlinks to my homepage or category/individual pages, too? Besides are (name removed) and (name removed) … Read more
Want to reach the top of Google’s results for the keywords that matter to your business? If so, a strong backlink profile is an absolute necessity. Backlinks are simply links on other websites that point to yours, but they have a special importance on search engines. On Google, a backlink acts as an endorsement of … Read more
Backlinks are links to your website from other websites. And backlinks from reputable and relevant sites can boost your search engine rankings. In this post, you’ll learn how to get backlinks that drive results. Let’s dive in. 1. Ask Creators to Fix Your Broken Backlinks One of the easiest and most effective ways to get … Read more
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and … Read more
What are Unlinked Mentions? Unlinked mentions are references to your brand on other websites that don’t link back to your site. For example, this website uses a picture from a fishing brand, FishingBooker. It credits them in the caption but doesn’t link back to their site: Turning unlinked mentions into backlinks is one of the … Read more
A healthy link profile consists of natural backlinks coming from a variety of sources, but what does that mean? Are there types of backlinks that occur in nature? Whenever SEOs talk about natural backlinks, they’re referring to backlinks they had no part in creating, thus they occurred ‘naturally.’ Most of the time, this means another … Read more
On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts from a well-known SEO tool. There were 129 URLs in total, which I disavowed in Google Search Console. After disavowing, traffic (as reported by GSC) fell by 7.1%: Sidenote. Google began rolling out a Core Update on … Read more
Bad (or toxic) backlinks are links from external websites that can harm your site’s ranking and online reputation. Search engines like Google see bad backlinks as a red flag, associating your site with low-quality or spammy content. This can lead to a drop in your rankings, making it harder for potential customers to find you. … Read more
Building links is difficult. Which is why it’s so frustrating when hard-earned links disappear without warning. Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on a site with a Domain Rating (DR) of 93. But take … Read more
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