What Are Backlinks? A backlink is a link that one website gets from another. In addition to driving brand awareness and referral traffic, backlinks can benefit your SEO performance. Many sites accrue backlinks naturally, but marketers often work to generate and maintain them. For example, Semrush has this backlink from Adobe: In this backlink example, … Read more
SEO is a vast landscape in the realm of digital marketing. Every marketer, whether they admit it or not, is on a continual journey and navigating constantly changing terrain. We all have to adapt to algorithms that evolve, changing digital trends, and strategies that shape the digital world daily. There’s a lot of work to … Read more
“Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. That wasn’t a … Read more
![4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]](https://ahrefs.com/blog/wp-content/uploads/2023/11/word-image-169443-1.png "4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]")
Many popular link building tactics produce low-quality links that don’t improve SEO performance. Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand to new … Read more
When Google founders Larry Page and Sergey Brin were still at Stanford, they had an innovative idea for how search engines rank web pages. In addition to ranking content based on relevancy, they also wanted to rank pages based on how many other websites linked to them. The idea was that the most high-quality, sought-after … Read more
What Are Toxic Backlinks? Toxic backlinks (or bad backlinks) are incoming links that negatively affect your website’s visibility in search engine results pages or have the potential to. The term usually refers to links that violate Google’s link spam guidelines because they were placed on external sites for SEO purposes, rather than for users’ benefit. … Read more
Nick Zviadadze Link building is a sticking point for most SEOs. While there are many guides on the topic, not many are up-to-****. The usual approach — “Hey, I like your content, here’s my article, please link to it” — just doesn’t do it anymore. Over the past year, I’ve built over 1,000 backlinks for … Read more
What are backlinks, and how do you get more in 2023? This website you’re on right now has 150,000 backlinks from 3,960 unique domains. And in this guide, I’ll show you 7 ways to get more backlinks like a link building pro. In fact, you’re going to learn: Let’s dive in. What Are Backlinks? Backlinks … Read more
In recent years, HARO link building has become one of the most loved link building strategies among SEO professionals. Why? Because with HARO, you can land high-quality links on some of the world’s best-known publications. Forbes, The New York Times, The Wall Street Journal, and Mashable are just a few news sites you can acquire … Read more
May 14, 2014 | Posted by Shiri Berzack Tracking performance of a website’s landing pages can be a challenging task, and it is becoming increasingly more important to track where your keywords are sending customers as well as which pages users are sharing around the web. That’s why we have expanded our Landing … Read more
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