Have you ever wondered why your website isn’t ranking despite having quality content? Well, it could be because of the links you’ve been building. In the world of SEO, links are a crucial ranking factor. With that comes a temptation for many website owners and marketers to resort to manipulative tactics to acquire links, which … Read more
Google’s John Mueller participated in an interesting conversation on Mastodon about linking between sites that are different languages and whether or not that may impact rankings. The person asking the question was afraid that receiving links from a non-English language site to their English language site might negatively affect that sites ability to rank. There … Read more
This photo at the GooglePlex caught my eye of two bikers, looking bad, next to an Android statue that is looking bad. When I say “bad,” I do mean good, but looking tough and rugged. That Android statue is one tough-looking piece of tin, don’t you think? I spotted this on Instagram. This post is … Read more
November 27, 2019 | Posted by Mordy Oberstein How does Google differentiate between good and bad content? It’s a basic question, yet it’s a question that conjures up explanations that belong in 2010, not in the era of machine learning and deeper contextual understanding. So no, Google is not merely adding up all … Read more
March 3, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The Best Way to Deal with Bads Links [This is a general summary of the podcast and … Read more
Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey. Why we care. Some products and services live or die by the online reviews they get. There is a massive drop in trust between a 4-star … Read more
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