Keywords are the backbone of any successful strategy. One of the most challenging decisions you’ll face is choosing between long-tail vs. short-tail keywords. However, not all keywords are created equal. On one end, you have short-tail keywords—broad and highly competitive search terms that can bring in large amounts of traffic. On the other, there are … Read more
I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps the job exciting is how dynamic the industry can be. But this can also be a challenge for some. Like any average person, especially those … Read more
The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO. The key is finding the right balance between optimizing … Read more
We all want to demonstrate strong results for our clients or stakeholders. But sometimes, pushing to an extreme can undo our efforts. This is much more obvious between different disciplines and departments. For example, designers (or UX / CRO specialists) may think they can increase a site’s conversion rate by 10% by cutting content and … Read more
April 27, 2017 | Posted by Mordy Oberstein I don’t believe that there is some sort of ethereal conflict between SEO and content. The two, for the most part, work together harmoniously to help you develop an engaging and visible product. However, let’s be honest, no marriage is perfect, there are always … Read more
March 10, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Mental Health in the SEO Sphere: Summary of Episode 62 [This is a general summary of the podcast and … Read more
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