SEO Strategies and Best Practices: Balancing Optimization with User Intent

SEO Strategies and Best Practices: Balancing Optimization with User Intent

In last week’s article about avoiding robotic language in content creation, I talked about the importance of writing in a way that resonates with human readers. In summary, creating engaging, impactful content that ranks takes striking a healthy balance between natural language and SEO in your strategies. Today, let’s take a deep dive into SEO … Read more

Location targeting in Google Ads: Balancing automation and control

Location targeting in Google Ads: Balancing automation and control

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management.  One area where PPC advertisers now have to make strategic decisions is geotargeting – whether to let Google’s algorithms determine where ads are shown based on performance data or to set specific geographic targets manually.  … Read more

Ethical AI: Balancing Business Innovation and Consumer Trust

Ethical AI: Balancing Business Innovation and Consumer Trust

Key Points As AI explodes, the world’s largest and most influential brands are investing in building and maturing AI capabilities to drive business outcomes. For leading brands navigating both the opportunities and risks AI poses, balancing innovation with ethics is crucial. To maintain consumer trust, brands should take a custom and consumer-focused approach to defining … Read more

Google Ads best practices: The good, the bad and the balancing act

Google Ads best practices: The good, the bad and the balancing act

PPC best practices come from a variety of places. Some of those sources are: Google Ads reps. The Help Center. Official certifications. Auto-apply and manual recommendations. Ad strength recommendations. And even automated assets to an extent. However, depending on those sources, you could end up with highly different answers. So, how do you know when … Read more

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