Google’s John Mueller said it is a “terrible idea” to disavow links based on metrics from a third-party tool. In fact, John is not a fan of disavowing links in most cases. When John was asked if one should disavow links based on those pages being under a certain score from a third-party tool, John … Read more
Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not necessarily worth more or less than links from other types of sites. The topic came up this morning where John replied to a Twitter thread … Read more
Sharing is caring! The disclosed patent relates to ways of presenting content based on generic content ratings. Searchers get interested in accessing content (e.g., television programs, movies, books, videos, music, news articles, Websites, etc.) from many different countries, regions, or other groups. Each country, region, or group may use a different rating system used to … Read more
Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. … Read more
421
229
714
826
543