Theory, Tools & Practice: Roadmap for Beginners in SEO — Serpstat Blog

Theory, Tools & Practice: Roadmap for Beginners in SEO — Serpstat Blog

Have you ever felt overwhelmed by the vast world of SEO? We’ve created a comprehensive, practical roadmap that goes beyond theory. This SEO roadmap covers everything you need to become a well-rounded professional, from understanding how search engines work to implementing advanced automation techniques. Start with fundamentals and gradually move to advanced concepts. Every section … Read more

Getting Started with Looker Studio: A Beginner’s Guide for SEOs

Getting Started with Looker Studio: A Beginner’s Guide for SEOs

Blog / Analytics & Reporting / Beginner-friendly Looker Studio Tutorial for SEOs Every SEO should learn how to report on data in Looker Studio. Knowing what went wrong (or right!), at what time, and why it happened, is key to communicating the impact of your work to clients. It also helps you identify critical issues … Read more

How to Optimize Your Website for SEO: A Beginner’s Guide

How to Optimize Your Website for SEO: A Beginner’s Guide

Search engine optimization (SEO) improves your site’s visibility in organic (free) search results by aligning your content and structure with search engine algorithms and user intent. In other words, SEO helps search engines discover, index, and rank your site effectively. Which can lead to more organic traffic. But SEO isn’t just one thing. Most website … Read more

Marketing Reports: Tips & Examples for Beginners

Marketing Reports: Tips & Examples for Beginners

What Are Marketing Reports? Marketing reports are static, data-focused documents that summarize key aspects of a business’s marketing performance at regular intervals.  Here’s a peek at an example created with Semrush’s My Reports tool: Marketing reports usually include metrics related to: Reach: The number of people exposed to marketing efforts (e.g., ad impressions) Engagement: Positive … Read more

Yoast SEO: A Beginner’s Guide to the WordPress Plugin

Yoast SEO: A Beginner’s Guide to the WordPress Plugin

What Is Yoast SEO? Yoast SEO is a popular WordPress plugin designed to help you improve your site’s visibility in search engines. By giving you recommendations to fine-tune your content and website structure. The free version gives you everything you need to complete basic SEO tasks. Such as incorporating keywords in the right places and … Read more

7 best AI ad creative tools, for beginners to pros

7 best AI ad creative tools, for beginners to pros

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI.  By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. I’ve evaluated over 15 leading AI ad … Read more

Mastering AI and marketing: A beginner’s guide

Mastering AI and marketing: A beginner’s guide

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts.  This introductory article explores AI and why it’s significant and highlights key milestones. I’ll also share actionable steps you can … Read more

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