What Is SEO? Search engine optimization (SEO) is the practice of optimizing your website to appear higher in search engines’ organic (unpaid) search results. To gain visibility among potential customers who might visit your site and even make a purchase. Organic search results are earned listings that often appear alongside paid listings—meaning advertisers paid for … Read more
Google Analytics is a powerful tool that provides invaluable insights into how audiences interact with your website. Understanding these interactions can help you optimize your site, improve user experience, and ultimately achieve your business goals. In this post, we’ll discuss the essential steps to set up and use Google Analytics effectively. You’ll learn how to … Read more
A/B testing can help you fine-tune your landing pages to boost clicks and conversions. By testing two different versions of a page, you can discover what connects best with visitors. Our guide explores the benefits of A/B testing for landing pages and explains how to implement it using the Landing Page Builder app. How Does … Read more
In this guide, we explore the various LinkedIn ad types before giving a step-by-step guide on how to run ads on LinkedIn. For each ad format mentioned, we’ve also included links to resources detailing best practices and technical specs—like ad size limitations. Types of LinkedIn Ads There are four main types of ads used in … Read more
What Is Keyword Traffic Analysis? Keyword traffic analysis is the process of examining website traffic that comes from people entering queries into a search engine. For example, when someone searches “cooling pillow” on Google, the engine displays relevant results. If the searcher clicks on your result, this incoming traffic is known as keyword traffic (or … Read more
Whether you’re crafting a sales email or landing page, it’s hard to predict how customers will react. Even small details like headline length or the color of your call-to-action (CTA) buttons can impact conversion rates. One way to discover what drives your audience to take action is to conduct A/B testing. In this guide, we’ll … Read more
SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in search engine results. Some of the most widely adopted metrics include keyword rankings, organic traffic, conversions, and referring domain growth. Tracking the right metrics is crucial for SEO (search engine optimization) success. You need them to analyze your SEO performance, … Read more
In this guide, I’ll cover in detail how to make the best use of keywords in three steps: Finding good keywords: keywords that are rankable and bring value to your site. Using keywords in content and meta tags: how to use the target keyword to structure and write content that will satisfy readers and send relevance signals … Read more
Have you ever wondered how some brands appear in front of just the right audience on YouTube, as if by magic? The secret isn’t magic at all—it’s YouTube ad targeting. Use YouTube targeted ads to pinpoint your advertisements. This strategy can help you reach the viewers most likely to be interested in your product or … Read more
What Is Lower-Funnel Marketing? Lower-funnel marketing aims to persuade people who are near the end of the buyer’s journey to take the final step to buy from you. The funnel refers to a visual representation of the buyer’s journey that can be broken down into three main parts: Top of the funnel (ToFu): Customers start … Read more
421
229
714
826
543