Appium is an open-source, cross-platform test automation tool for native, hybrid, mobile web, and desktop apps. Initially created to automate iOS and Android mobile applications. Appium has grown to a full-featured platform that provides WebDriver-based automation possibilities for a whole set of different mobile and desktop platforms. Why Appium? Use the Selenium WebDriver API to … Read more
Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way. It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pageviews … Read more
Do you have a website? And do you want more traffic to your site? If the answer is yes, then there’s no doubt about it: SEO should be part of your marketing efforts. SEO is a great way to get and keep people on your site. But what does it actually entail? In this post, … Read more
Understanding the role of semantically related keywords in your content strategy is paramount in today’s digital landscape. In this concise post, we will delve into what semantically related keywords are, their benefits, and real-world examples of how they can transform your online presence. What are semantically related keywords? Semantically related keywords are words or phrases … Read more
KPI reports are increasingly vital as businesses strive to achieve their objectives and stay competitive. In this article, we’ll explore what KPI reports are and why they’re so important. We’ll also share steps for creating them. We’ll then detail different types of reports you can use to make informed decisions that drive success. Let’s start … Read more
At first, link building may not come easy, but you will build trusted links as you refine your approach. One of the fundamental skills of link building is email outreach and email message design. Many consider outreach for link building a volume game, but when done the right way, it can help you build impactful … Read more
A request for proposal (RFP) in marketing is an efficient way of finding the expert help you need to grow your brand. Without one, it’s easy to pick the wrong digital marketing agency partner and get stuck paying for services that don’t benefit your business. In this article, you’ll learn what an RFP in marketing … Read more
Whether you’re a seasoned website owner or just getting started, you’ve probably heard the importance of having a well-designed and functional website. One often overlooked element of a website design is the footer. A website footer is one of the essential elements of your website design, and it can be customized to suit your needs … Read more
I know, my poor link builder n00bs. It’s brutal out there. But I got you! I’m Bibi the Link Builder and I’ve been building backlinks since the days of yore. I’ve trained a horde of wide-eyed newbies for my agency and other link builder teams, so I know what you’re going through. Let me share … Read more
![A Beginner’s Guide to Google Hummingbird [2023]](https://static.semrush.com/blog/uploads/media/b7/33/b7330f38856d906f8d8ab66e09909394/ee92e1a9034fb7feefa5fddcbdbcb3d7/google-hummingbird-sm.png "A Beginner’s Guide to Google Hummingbird [2023]")
What Is Google’s Hummingbird Algorithm? Hummingbird is the codename of an algorithm update Google implemented in 2013 to improve search results. Algorithm here means Google’s complex system of locating and presenting the most relevant results from its index of websites and pages. Instead of presenting webpages containing searchers’ keywords, Hummingbird aims to help Google understand … Read more
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