SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches a month. So, if you get your strategy right, the potential to reach new customers through search is immense. But here’s the … Read more
Blog / SEO Strategy / The Essential Guide to SEO Benchmarking SEO benchmarks are reference metrics that are able to highlight strengths and weaknesses in your website’s performance, allowing you to understand its progress and make informed decisions. They also help prioritize efforts, especially when comparing performance to competitors, offering insights into areas for improvement. … Read more
Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so you can benchmark how well or poorly you are doing. This may have first been spotted by Brais Calvo Vázquez on LinkedIn, which … Read more
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting. How it works. Users can … Read more
What Is Competitive Benchmarking? Competitive benchmarking is the process of measuring your company’s performance by comparing it to others in your industry. It helps you understand your market position and how you can improve it. To become a leader in your space, competition benchmarking is the first step. Before we dive deeper into the topic, … Read more
What Is SEO Benchmarking? SEO benchmarks are specific metrics you use to measure your website’s search engine performance. They can include factors like: Keyword rankings Conversion rates Organic traffic Bounce rates They act as a point of reference for the overall SEO success of your website. However, there’s a difference between SEO benchmarks, SEO key … Read more
Ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then it might be smart to do a quick competitive analysis. Because in most cases, it’s not necessarily your site that’s performing worse; it’s other sites doing better. Luckily, if you … Read more
![Advertising Trends: Using Competitor Ad Spending Data for Benchmarking [Study]](https://static.semrush.com/blog/uploads/media/3d/22/3d22faa8f63b7f394981ae9a07942191/8762a083172f8e9bb6765aca5f189b9f/adclarity-data-study-sm.png "Advertising Trends: Using Competitor Ad Spending Data for Benchmarking [Study]")
If planning and budgeting for your ad campaigns feels too much like a finger-in-the-wind scenario for your liking, you’ve come to the right place. This is where you discover a way to know how you stack up against your competitors so you can at least give yourself a fighting chance out there. Not only can … Read more
Estimated reading time: 8 minutes At Level343, we strongly advocate recording your performance benchmarks before jumping into an SEO campaign. Why? Well, first, I think any true analyst or successful site owner naturally understands the value of sound metrics and continuous improvement. It’s intuitive – to chart a course forward, you must first pinpoint your … Read more
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