In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point of contention, with concerns that Google’s ranking systems favor brands over independent sites. Fairness In Search Results Sullivan claims that Google doesn’t inherently favor brands, … Read more
One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to be made for single keyword ad groups (SKAGs), single theme ad groups (STAGs), dynamic search ads (DSA) and Performance Max. This applies to bidding and creative as well. However, if … Read more
Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years. As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough … Read more
Google responded to a small publisher whose article offered a step by step walkthrough of how big corporate publishers are manipulating the Google Reviews System Algorithm and getting away with it, demonstrating what appears to be a bias towards big brands that negatively impacts small independent publishers. HouseFresh Google Algorithm Exposé The story begins with … Read more
Bing, and other software companies, like Google, tend to roll out new features slowly. So they might roll out a new feature first to 1% of users, then 10%, then 50% and then eventually 100% of users. This rollout is done randomly to reduce bias, Microsoft Bing’s Mikhail Parakhin said on Twitter. Mikhail Parakhin was … Read more
January 15, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Poll Question of the Week! Let us know if you analyze keyword intent as part of … Read more
January 15, 2020 | Posted by Carolyn Lyden If you’ve logged on to any social media account recently, chances are you’ve seen confirmation bias in effect. Online political arguments with your family aside, confirmation bias is everywhere nowadays though you may not always see its effects directly. Because confirmation bias is an inherent … Read more
March 31, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The Impact of Confirmation Bias on Marketing & SEO Practices: Summary of Episode 65 [This is a general summary … Read more
YouTube’s content moderation policies have long been controversial among creators. In a new video, Matt Halpern, who leads YouTube’s Trust and Safety team, openly discussed the difficulties in enforcing rules on the world’s biggest video-sharing site. As YouTube keeps growing, finding the perfect balance between allowing freedom of expression and maintaining safety becomes more complex. … Read more
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