Google / Alphabet reported its Q3 2024 earnings last *****, where its ad revenue hit $65.85 billion, up 10% from last year’s quarter of $59.65 billion. Google’s revenue was up 15% with $88.3 billion and its profit was up 33% to $26.3B. Search revenue specifically was up 12% to $49.39 billion. I believe this is … Read more
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. We analyzed 1,600 SaaS companies and used the Ahrefs API to pull … Read more
Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year. Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here are the six biggest ones I think you should … Read more
![David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO](https://www.searchenginejournal.com/wp-content/uploads/2024/03/kevin-indig-growth-memo-133.png "David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO")
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Taking a break from analyzing leaked Google ranking factors and AI Overviews, let’s come back to the question, “Do big sites get an unfair advantage in Google Search?” In part 1 of David vs. Goliath, I found that bigger sites indeed grow faster than smaller … Read more
Effective marketing is vital for growing your business. But there are various problems marketing teams face that make success difficult. Ranging from a lack of solid strategy to reduced budgets. We’re about to unpack seven common marketing problems—and provide solutions to empower strategic decision-making. 1. Lack of Strategy Teams without a solid marketing strategy risk … Read more
Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles. But what are those challenges and how can we prepare and react to them? Here are the five biggest I foresee for the rest of the … Read more
No one knows exactly how search engine algorithms work—especially Google’s. Which is why there are so many SEO myths. From made-up keyword types to claims backed by misinterpreted data. We’re about to go over some of the main SEO myths right now. So you don’t waste time chasing incorrect tips. Let’s dive in. 1. There’s … Read more
With 2023 coming to a close, it’s important to reflect on our accomplishments over the past year. Being named a U.S. Top Workplace this year was an incredible source of pride for Perficient. As an award-winning workplace, Perficient colleagues collaborate with experts from across industries and time zones to strategize, test, and build end-to-end solutions … Read more
It’s that time of year again – happy birthday, Google Ads! Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0. But … Read more
Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. Sponsored by: In this episode of the … Read more
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