Google announced it is rolling out AI Overviews in Google Search to over 100 more countries, making it available to over one billion users and in all supported languages. This is the biggest expansion of AI Overviews yet, which was previously available in seven countries by default (without opting into it). Google wrote: So now, … Read more
$144 Billion The online education market in the U.S. is projected to reach $144 billion by 2029 with an annual growth rate of 10.5%. The space was initially dominated by online colleges serving the needs of non-traditional students who value remote learning. But given the significant growth opportunity in this space, traditional schools like Arizona… … Read more
The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping service. Details. The fine, initially imposed in 2017, was upheld by the EU Court of Justice today. Google was accused of favoring its own price-comparison service in search results, disadvantaging competitors. Google … Read more
A UK court has ruled that Google must face a £13.6 billion ($17 billion) lawsuit alleging it wields too much power over the online advertising market. Why we care. The case could have far-reaching implications for the digital ad industry. Will this lead to advertisers spending less on Google? Driving the news. The Competition Appeal … Read more
The homeowners insurance industry is fiercely competitive. With an estimated value of $147.8 billion, the industry’s biggest brands have massive marketing budgets for ads, sponsorships, and activations to capture a few magic moments of consumer attention. But it’s the brands that convince homeowners they’re relevant and trustworthy that position themselves to capture the most market… … Read more
Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase. By the numbers. Google Search revenue increased by 14% to $46 billion YoY in Q1 2024 compared to $40 billion in Q1 2023. This led to overall Google advertising revenue increasing by 13% to $61 billion YoY in … Read more
Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. That figure … Read more
Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad placements on its platforms. Potential Reach metric. The advertisers suing Meta allege that the Potential Reach … Read more
Google has released the 2023 Google Ads safety report sharing that Google has removed 5.5 billion ads, suspended 12.7 million advertiser accounts, restricted over 6.9 billion ads, and restricted ads from showing up on 2.1 billion publisher pages. That is about 6% more ads removed, 90% more suspended advertiser accounts, restricted 60% more ads, and … Read more
Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 million advertiser accounts last year – nearly double the previous 12 months. Additionally, the search engine blocked or removed 5.5 billion ads for violating its policies – slightly up from the prior year. Why we care. Cracking down on fraudulent accounts is critical for … Read more
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