Google just announced a new schema for “ProfilePages,” here’s how to implement it on your website today. 1. Open ChatGPT, download this free PDF with Google’s instructions, and use the following prompt: “Create ProfilePage schema markup for [PROFILE URL], [NAME], [POSITION] of [COMPANY] based on the Google’s new attached guidelines” 2. Copy the schema, customize … Read more
Who said robots.txt files had to be boring? Check out the easter egg in YouTube’s robots.txt file: This is what I call “Marketer Bait.” In short, you can create things with the intent to get marketers to promote them, like what I’m doing right now. I saw something interesting and now I’m sharing it. As … Read more
Google’s algorithms react to what people do. That’s why it’s best to focus on your prospects instead of trying to manipulate algorithms like this website: They were killing it for years. But guess what they did? They lost sight of the purpose of their website. Instead of creating helpful content to serve their readers and … Read more
You can use Regex (short for “Regular Expression”) and Google Search Console to find untapped keywords for free. 1. Open Google Search Console > go to “Performance” > click on “Search Results”: 2. Click on “New” > select “Query…” 3. Click the dropdown > select Custom (regex): 4. Copy the regex below for keywords with … Read more
Use this formula to extract a root domain from a long URL in Google Sheets: =REGEXREPLACE(REGEXEXTRACT(B2, “https?://(.*?)/”), “^www\.”, “”) This will come in handy when you’re trying to organize a list of link prospects. Here’s the ChatGPT prompt I used: And the output: Just double-click on the cell, update the range, and hit enter to … Read more
For traditional SEO to die, many things must happen: 1. Someone develops an AI platform that can respond to most queries with high accuracy. 2. It must be effortless to use and have ridiculous brand recognition like Google. To put it in perspective, “Googling” is a verb. And as we know, changing human behavior is … Read more
Can a single “s” change the entire meaning of a keyword phrase? To a human, yes. But to Google it usually treats it the same: The truth is a listicle ranking “wedding bands” also answers the singular version of the keyword (“wedding band”). Although a Reddit thread from 7 years ago appears for the singular … Read more
So, I published an article on LinkedIn Pulse about the state of blogging and how SEO has ruined it. But I noticed something interesting: When you click on the article, it takes you to this URL structure: https://www.linkedin.com/pulse/yes-blogging-dead-real-time-nathan-gotch-yxgyc%3FtrackingId=qkBvYewpQViK%252BoIVbOwuNw%253D%253D/?trackingId=qkBvYewpQViK%2BoIVbOwuNw%3D%3D But according to the Detailed Chrome Extension, it doesn’t canonicalize to a “mother” URL: This type of … Read more
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