To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users useful results. To this end, Google also makes available Google Search Essentials, so everyone from web developers to SEO professionals knows the rules of the game. Of course, there are plenty of people who … Read more
There are complaints in the BlackHatWorld forums that the Google Indexing API is not working. Some are saying Google is returning a call saying all is good but when it comes to indexing the content, it is not happening. Some are saying it is just an issue with indexing and others are saying it has … Read more
Black Friday and Cyber Monday (BFCM) have evolved into global shopping events, no longer confined to just the United States. For small businesses, these days offer tremendous opportunities to boost sales, acquire new customers, and build brand awareness. Whether you run an eCommerce store, a service-based business, or operate in the B2B space, having a … Read more
Google is testing another variation of its sitelinks design, this one uses black font colors for the sitelinks. Of course, Google generally uses blue for those links, because links are generally in blue underlined font. Google also recently tested larger fonts for the first link and smaller for the sitelinks. This black link sitelinks Google … Read more
For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the … Read more
Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in black, but they are. This was spotted by Frank Sandtmann who posted some screenshots of this on Mastodon: Do you prefer the black … Read more
Honoring the Black Community Black History Month honors Black individuals’ contributions, achievements, adversity, and legacy in the U.S. and beyond. This is a time to honor the role of the Black community throughout history and celebrate its culture. It’s also a time to reflect on the future and on the importance of continuing efforts to … Read more
Brand Breakdown Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for unique … Read more
I was meaning to prepare some special Black Friday audit SEO deal for you but I am so overbooked that it won’t happen this year. Maybe in 2024… Instead, there is a huge deal from my main SEO sponsor JetOctopus. JetOctopus offers 35% OFF for yearly plans. Normally, you get 25% OFF but with a … Read more
🔔 LAST CALL – Free SEO Template Black Week Deal Ending Soon! 🔔 As part of my limited-time Black Week offer, my comprehensive Google Looker Studio SEO template is still available 100% FREE to new newsletter subscribers! 🎁 This advanced template connects your GA4, GSC, and rankings data for unparalleled website analysis and SEO insights. … Read more
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