New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to block all AI crawlers from using publicly available web content for training purposes. The proposal, drafted by Krishna Madhavan, Principal Product Manager at Microsoft AI, and Fabrice Canel, Principal Product Manager at Microsoft Bing, will make it … Read more
Are you tired of staring at a blank screen, waiting for the perfect words to come along? Writer’s block is a common struggle for many, whether you’re creating a blog post, drafting a marketing copy, or creating social media content. But what if you can bypass this frustration completely? Thanks to AI copywriting tools, saying … Read more
Google’s Martin Splitt answered a question about malicious bots that impact site performance, offering suggestions every SEO and site owner should know and put into action. Malicious Bots Are An SEO Problem Many SEOs who do site audits commonly overlook security and bot traffic as part of their audits because it’s not widely understood by … Read more
Google officials confirmed on X (formerly Twitter) that there’s no way to block content from appearing in Google Discover, despite the ability to do so for Google News. The conversation was initiated by Lily Ray, who raised concerns about a common challenge where certain content may not be suitable for Google News or Discover but … Read more
In a LinkedIn post, Gary Illyes, an Analyst at Google, reiterated long-standing guidance for website owners: Use the robots.txt file to prevent web crawlers from accessing URLs that trigger actions like adding items to carts or wishlists. Illyes highlighted the common complaint of unnecessary crawler traffic overloading servers, often stemming from search engine bots crawling … Read more
Bing is testing a new design for how it shows some videos in the Bing search results interface. Now they are testing showing a bar across the search results page, as opposed to just a video card or video search results. This test was spotted by Shameem Adhikarath who posted a video of this in … Read more
The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages to deepen the output ChatGPT can provide. AI improvement seems positive, but it’s not so clear-cut. Legal and ethical issues surround the technology. GPTBot’s arrival has highlighted these concerns, as many major brands are … Read more
![How to use data-nosnippet to block specific content from being used in a Google search snippet [Experiment]](https://www.gsqi.com/marketing-blog/wp-content/uploads/sites/3/2024/01/google-data-nosnippet-lg.jpg "How to use data-nosnippet to block specific content from being used in a Google search snippet [Experiment]")
For whatever reason, I’ve seen an uptick in site owners reaching out to me recently about search snippets appearing that they aren’t happy about. For example, Google is selecting text for a search snippet that they simply don’t want to be displayed in the search results. The site owners reaching out didn’t know if they … Read more
Are you worried about unwanted visitors to your WordPress site? Whether it’s spam comments, malicious bots, or even determined hackers, unwanted traffic can disrupt your site’s performance and peace of mind. But fear not! You can block IP addresses in WordPress, a simple yet powerful method to create a secure environment for your content and … Read more
Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. This preferential treatment has supposedly enhanced Apple’s … Read more
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