Kateryna HordiienkoResearch Editor at Serpstat Barbie, manufactured by American toy company Mattel, will celebrate her 65th birthday in the real world. The recent movie has brought this doll back to the trending topics, and its success can be attributed in part to excellent marketing that deserves an A+ score. Let’s closely research several aspects that … Read more
Kateryna HordiienkoResearch Editor at Serpstat When it comes to popular SEO strategies, keyword research and backlinks analysis are among the first associations. You won’t be able to reach better search engine rankings by SEO-oriented tactics only. Adding aesthetic design elements and waiting for magnificent conversion rates is not enough either. Taking care of the site … Read more
Google’s John Mueller said it doesn’t matter either way if you put your blog posts on a subfolder of /blog or just on the root directory of the site, without the /blog. The best part is that John not only said “sometimes SEOs tell you myths about getting better ranking one way or the other … Read more
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Recently, Coveo hosted a webinar discussing the importance of HIPAA compliance in the digital world. Perficient’s very own Michael Porter shed light on key considerations and challenges organizations face when protecting sensitive patient information. In today’s digital era, healthcare organizations strive to provide exceptional digital experiences while ensuring the security and privacy of patient information. … Read more
What Is B2B Inbound Marketing? Inbound marketing is also known as “pull” marketing. That’s because you’re attracting customers to your business instead of pushing them. And you’re doing that throughout all the sales funnel stages. For B2B inbound marketing, you must align your marketing efforts to the B2B sales funnel, which is different than B2C: … Read more
Cases, life hacks, researches, and useful articles Don’t you have time to follow the news? No worries! Our editor will choose articles that will definitely help you with your work. Join our cozy community 🙂 By clicking the button, you agree to our privacy policy. Source link
When you’re writing a blog post, it’s easy to overlook the formatting. But how exactly should you format your blog posts to get more engagement and search success? Get to the point, don’t waffle When it comes to writing the introduction, keep it simple, concise, and tailored to your audience. If you want a defined … Read more
Why Do You Need to Define an Authentic Tone of Voice for Your Brand In the 1970s, psychologist Albert Mehrabian researched the significance of non-verbal communication, shedding light on its profound impact. His studies revealed that non-verbal cues play a more significant role than initially believed, mainly when conflicting messages are present. Mehrabian’s findings led … Read more
Today, you’ll learn exactly how to optimize your blog for SEO. And get more traffic. We’ve used the steps in this post to grow our own blog to roughly 1.1 million organic search engine visitors per month. (Organic traffic estimation in Semrush’s Domain Overview tool) But before we get into the specific tactics, let’s understand the … Read more
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