How does SEO A/B testing work? Does the website show two titles at once; to some people one, to other visitors another? Is it worth trying if you run an e-commerce site? Can you actually gain some valuable insights into the user behaviour by A/B testing? Alright. Let’s answer those questions, and take a couple … Read more
Imagine you’re a surfer, paddling furiously to catch a wave that’s already cresting. You’re exhausted, frustrated, and always a beat behind. That’s what traditional SEO often feels like—a constant race to react to algorithm updates and shifting trends. Now, picture yourself reading the ocean, anticipating the perfect wave before it forms, and gliding effortlessly into … Read more
You’ve got your SEO best practices up and running. Now, how do you determine what’s hurting your SEO, what’s scaling up your game, or what to report to your clients? How to use the report to scale your SEO game? Shall you measure weekly, monthly, what is best? The Backbone of Intelligent Digital Marketing Strategies … Read more
You’ve just launched your stunning new website, but weeks pass, and it’s barely a blip on Google’s radar. When visitors do find it, they quickly bounce—frustrated by tiny text and endless scrolling on their smartphones. Sound familiar? Many business owners pour resources into visually striking websites, overlooking a crucial factor: mobile optimization. In today’s digital … Read more
Accelerated Mobile Pages (AMP) is Google’s open-source framework for creating lightning-fast mobile web pages. For SEO pros constantly battling the need for speed, AMP promises to deliver near-instant load times and improved mobile user experience. But is it the silver bullet for mobile optimization? Not quite. While AMP can significantly boost page speed and potentially … Read more
You uploaded a fantastic video showcasing your product. It’s informative, engaging, and you’re sure it’ll resonate with your audience. But days go by, and the view count barely budges. Sound familiar? Welcome to the world of Video SEO, where great content is just the beginning. In 2022, 500 hours of new videos were uploaded to … Read more
You finally did it. You launched a stunning new website, filled with high-resolution images that showcase your products in all their glory. But as you eagerly wait for visitors to pour in, you notice something’s off. Your site loads at a snail’s pace, and potential customers are bouncing faster than a rubber ball on concrete. … Read more
Featured snippets are those eye-catching answer boxes sitting at the top of Google’s first page. They scratch the itch of searchers looking for quick answers and solutions. Doesn’t this mean fewer clicks on your website? Sometimes. So why should you care about featured snippet optimization? Well, snagging a featured snippet can skyrocket your visibility, send … Read more
It’s rare to see content teams in companies executing campaigns dedicated solely to refreshing existing content. Brands will dedicate time and resources toward producing new content because it’s been proven to help boost site visibility and improve SEO–especially when algorithms change so fast. But churning out new content isn’t the only strategy you can try. … Read more
When it comes to generating immediate ROI, SEO content blogging isn’t exactly top of the list. But long-term investment into high-quality content marketing can end up paying dividends for organic traffic, brand awareness, and more — all of which are crucial factors for eventual revenue growth. Case in point: Allen Brothers’ “Steak Insiders” blog. Today, … Read more
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