In the past, you might have been able to get away with using “build it, and people will come” as the core of your content marketing and SEO strategy because there were fewer businesses with a strong digital presence to compete with. Those days are long over. More businesses are learning that success in today’s … Read more
Any marketing specialist knows the basics of SEO by default. Therefore, a marketer understands the importance of meta description in terms of optimization. To refresh memory, the meta description is an HTML attribute that is written in a short form. The purpose of this attribute is to summarize what the page is about. It can be seen … Read more
SEO writing is an essential skill to build your success in the digital marketing world. The last thing you want is to be led astray in an already competitive space. In this post, I’ll list out some common and highly destructive SEO myths, debunk them, and help you better optimize your SEO strategy for success. … Read more
If you want your blog posts to get search traffic, optimize them for SEO. But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post. 1. Target a topic with search traffic potential If no one’s searching for … Read more
Kateryna HordiienkoResearch Editor at Serpstat Since the ELIZA NLP program in the 1960s, talking to an AI has been discussed as an idea, and now it’s going to get integrated into search engines. In 2016, Microsoft closed down a chatbot called “Tay,” which was created with a different type of artificial intelligence, as users induced … Read more
Kateryna HordiienkoResearch Editor at Serpstat In the fast-paced world of SEO agencies, staying organized and maximizing efficiency are crucial for success. Yet, managing resources effectively and keeping everything on track can be challenging as the number of clients and projects increases. That’s where project management comes in. In this article, we’ll explore the benefits of … Read more
Will Rice Are your content marketing efforts failing? Perhaps, you lack a cohesive vision for your content strategy. There could be a simple reason: your strategy isn’t based on data-driven insights. However, data alone isn’t enough to provide the necessary information for a successful content operation. For your data to be valuable, you first need … Read more
Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits … Read more
Kateryna HordiienkoResearch Editor at Serpstat Search engine optimization is a unique universe with its rules and laws, breaking which result in a heavy penalty for your website creation. To ensure you do things right, one of the means is to take care of your link building strategies. It is high time to remember the difference … Read more
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