How to Create Meaningful Local SEO Reporting for Clients – Nightwatch Blog

How to Create Meaningful Local SEO Reporting for Clients  – Nightwatch Blog

Local SEO plays a vital role in digital marketing strategies targeting geographic areas. Recent surveys found that 76% of consumers search online for local businesses, and 97% of mobile searches have local intent. With over half of searches being local, effective local SEO brings tremendous opportunities. However, demonstrating the value of these efforts can be … Read more

How to Leverage Google Reviews to Improve Local SEO – Nightwatch Blog

How to Leverage Google Reviews to Improve Local SEO – Nightwatch Blog

Have you ever received a brilliant review of your business on Google and didn’t quite know what to do with it? Or maybe it wasn’t so good, and you ignored it, hoping that it would disappear?  Stop ignoring the reviews! 98% of people read online reviews for local businesses, meaning they are not something to … Read more

Advanced Schema Markup Techniques for SEO – Nightwatch Blog

Advanced Schema Markup Techniques for SEO – Nightwatch Blog

Our team has been in SEO for quite a while now, and during this time, we’ve seen the rise and fall of dozens of different techniques. Some of them have long lost their relevance, like the obsession with meta keywords or unnatural link schemes.  But there are still some techniques that are killing it today.  … Read more

How To Quickly Rank Your Business In Google Maps – Nightwatch Blog

How To Quickly Rank Your Business In Google Maps – Nightwatch Blog

Listing a business on Google Maps is crucial to marketing your brand and improving your online presence. In fact, according to MSPower User, Google Maps is the third most downloaded Google app worldwide. The app has about 1 billion active monthly users and gets roughly 50 million daily updates. It’s the number one navigation app … Read more

How to Use Google Search Documentation Leak? — Serpstat Blog

How to Use Google Search Documentation Leak? — Serpstat Blog

Disclaimer: It’s important to keep an open mind about the data. Don’t take anything from this leak as actionable SEO advice without testing and research. The recent leak of Google Search’s internal engineering documentation provided new findings. Let’s discuss which of them matters. What Was Leaked? Internal documentation of the Google Content Warehouse API has … Read more

How to Analyze SEO Performance: Top 3 SEO Dashboards — Serpstat Blog

How to Analyze SEO Performance: Top 3 SEO Dashboards — Serpstat Blog

SEO is a dynamic set of rules. It is easy to learn but hard to master. To succeed, you need to keep dozens of indicators under control and continuously monitor the current market situation. And that’s not all. For SEO to be highly effective, you need to integrate it into the company’s business model by … Read more

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