Are you new to Marketing Cloud? If yes, you must have heard about a fascinating tool known as Journey Builder. Let’s learn more about what is Journey Builder, what can you achieve, and what are the applications of Journey Builder? What is Journey Builder? Journey Builder is a tool provided by Salesforce Marketing Cloud used … Read more
When looking at a recipe, we want the directions to layout the steps concisely as one works through the process. Marketo Engage is no different. As an operator, we want names of features and functions to be intuitive. Yet, Marketo’s Smart List filters aren’t always cut-and-dry. In this post, I am going to walk through … Read more
As the web becomes more ubiquitous in our daily lives, it is essential that we make it accessible for everyone. Web accessibility refers to the practice of designing websites and applications to be usable by people of all abilities, including those with disabilities. One of the most fundamental tools for achieving web accessibility is native … Read more
Generative AI tools powered by Large Language ****** (LLMs) like ChatGPT (which powers Microsoft Bing), Google Bard, and many emerging platforms are rapidly changing the way we search for information online. These tools are designed to generate human-like responses to user queries, providing answers that are often more nuanced and contextually relevant than those served … Read more
B2B Online is right around the corner, and I’m excited to get there and see everyone back in person. It holds a bit of nostalgia for me and has a special place in my heart as it was one of the first conferences that I ever spoke at in the B2B space. This event spurred … Read more
Branko KralSEO expert, content director, and founder of Chosen Data The rise of tech blogs isn’t surprising at all — people want not only to find out how certain things are done and try them in practice, but they also have a burning desire to modify standard approaches with more technology-driven ones. However, good content … Read more
Future of Automotive Leaders Last week, I had the honor of attending an unveiling event at the University of Michigan as part of our new “Electrifying the Future of Automotive” program. If you’re not yet familiar, Perficient sponsors eight college race teams across the country that build single-seat formula-style vehicles from scratch to race nationally … Read more
Salesforce World Tour NYC is just a few weeks away! This year’s event is the biggest World Tour yet and will be held at the Javits Center on May 4. It’s not too late to register – World Tour is free to attend. It helps cultivate a community of Salesforce thought leaders, technical experts, sellers, … Read more
Srikanth Kiran, Perficient’s Director of Commerce + OM, was published in “Why OMS is Mission Critical in 3rd Party Logistics (3PL) – An OMS Conversation Starter,” a three-part Körber article written by Matt Boland, Director, OMS Partner Ecosystem at Körber. Srikanth shared his perspectives on how important cross-channel, real-time inventory visibility is for order orchestration … Read more
In today’s digital world, websites are an integral part of businesses, organizations, and governments. However, not everyone can access the web in the same way. People with disabilities, such as visual, hearing, and cognitive impairments, face many barriers when trying to access online content. To ensure that digital content is accessible to all, web designers … Read more
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