boosters

New In Microsoft Advertising: Target Shoppers By Browsing Categories With Keyword Boosters

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New In Microsoft Advertising: Target Shoppers By Browsing Categories With Keyword Boosters

The Microsoft Advertising team announced its PromoteIQ launched a new way to target your ads, by targeting shoppers based on the categories they browse with the ability to also use keywords as a booster for campaign bids. Nicole Farley explained on Search Engine Land, “this latest development in category-based targeting with keyword leveraging is supposed … Read more

New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

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New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. … Read more

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