Google is testing showing a related images carousel right below an images box in the mobile search results. As you scroll through the search results, you are presented with an images box and if that is not enough for you, Google Search shows you a related images carousel right below that. Saad AK spotted this … Read more
Google is testing bolding the query in the search box when you click your cursor outside of the search box, otherwise the query is in normal plain font text. This is a weird one – don’t you think? This was spotted by Brodie Clark and posted on SERP Alert on X – who wrote, “Google … Read more
Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns. Why it matters: This new feature can help you quickly assess advertising campaign performance and make data-driven decisions to optimize your ad spend. Key features: Shows if Actual … Read more
Get the week’s best marketing content **** The Box used Ahrefs to execute multiple SEO initiatives for their website, including a site-wide content refresh initiative in 2023. Their most prominent achievement is a 600% increase in keywords ranking on the first page of Google in just 4 months. In addition, they also achieved a 211% … Read more
Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is within the expected range. The Graph shows weekly ROAS averages, including projected conversions. Thomas Eccel spotted this and wrote on X, “Spotted this new tROAS … Read more
Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why it matters. This update provides ecommerce advertisers with a clearer understanding of their ROAS performance relative to their targets, potentially enabling more informed optimization decisions. How it … Read more
Google is once again testing a larger font size in the search box in the mobile search results. We saw this back in 2021 with the mobile search box, also in early 2022 with the desktop search box and then several other times over the years. This new one was spotted by Brodie Clark, he … Read more
Google has this new product or shopping-related box in the search results named “Up-and-coming stores.” This box seems to show trendy stores in the Google Search results as a carousel you can swipe through on your mobile phone. Sergey Alakov spotted this and posted this in a comment on LinkedIn – he said, “I’m noticing … Read more
Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled “competitors entering and exiting”. Thomas Eccel spotted this and posted about it on X, he said, “Auction Insights box for PMAX has been upgraded!” … Read more
Microsoft Bing is testing showing a “trending” label in the visually explore box within its search results. This may show up on some visually explore search boxes if Bing thinks the topic is trending. This feature was spotted by Khushal Bherwani on X and then Shameem Adhikarath on X a day later. Here are some … Read more
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