Business ideation has always relied on brainstorming sessions. We put smart people in a room and hope something sticks. But this old process can be time-consuming, subjective and limited by memory capacity, attention spans and our incapacity to analyze vast amounts of data. And while ideation can be about big enterprise initiatives, it’s also about … Read more
November 10, 2015 | Posted by Michael Lerner Two topics of interest came up at SMX Israel during separate talks I attended. One was Rank Brain and the future of Artificial Intelligence (AI) or Machine Learning. The second was details about the new field of Apps Search Optimization. Rank Brain Gary Illyes, a … Read more
Whether you’re an internal SEO whiz or a digital agency pro, chances are you’ve experienced one or more of these all-too-familiar problems: Feeling drowned in an ocean of ever-evolving industry trends. Spending forever in the set-up phase, building deliverable trackers, audit sheets, keyword map templates, content briefs, and backlog grooming can feel like you’re on … Read more
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