Branded Archives - Page 2 of 2

Google tests Branded Local Service Ads with opt-out option

February 12, 2024 by BTR

Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care. … Read more

Google Rolling Out Branded Local Services Ads

February 12, 2024 by BTR

Late last week, Google began to roll out those branded Local Service Ads, but it surprised many businesses without a way to opt out of the feature. I am told that Google will provide a way to opt out and will send more details to advertisers this week. In fact, some already started to see … Read more

How to Optimize Your Website for Branded AI Chat Results | Seer Interactive

January 10, 2024 by BTR

Many people are now incorporating AI chat tools, such as ChatGPT and Bard, into their online research routines. As these tools continue to evolve and improve, we anticipate an increasing number of users joining this trend.

Branded vs Non-Branded Traffic: What’s More Important for SEO?

December 13, 2023 by BTR

Not all organic traffic is created equally. Source link

What Is Branded Search? (And How to Optimize Your Site for It)

October 18, 2023 by BTR

What Is Branded Search? A branded search is a search engine query that contains the name of your brand or product. This use of branded keywords results in branded traffic. In other words, website traffic from users looking for information on specific brands. What Are Branded Keywords? Branded keywords are search queries associated with brands. … Read more

Branded Content: What It Is & How to Create It

September 18, 2023 by BTR

Audiences aren’t usually moved by ads. But they are by branded content. In this guide, we’ll look at what branded content is, why it matters, and some great examples of branded content. Plus, how you can leverage it to your company’s advantage. What Is Branded Content? Branded content is content you create in partnership with … Read more

Meta rolls out new search tool to track branded content campaigns

August 24, 2023 by BTR

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, **** range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor … Read more

How to set up branded content ads

August 3, 2023 by BTR

Branded content ads are a reasonably new addition to Meta’s advertising offering. This blog will discuss how to set up ads using the feature. To bring some background. Branded content ads allow you to advertise content in partnership with another page. This can be another business or an individual. It, therefore, works well … Read more

Bing Tests Search Result Listing Branded Side Labels

July 7, 2023 by BTR

Bing is now testing showing branded side labels next to each search result listing. We saw earlier more basic side labels and before that branded side bars for some search queries. I am also seeing favicons on the side of the snippets. Bing is always very busy testing these things. This was spotted by Frank … Read more

Google Branded Host Interview Cards

May 22, 2023 by BTR

I am honestly not sure what these cards are called but you see them on TV and at some conferences where hosts or interviewers hold them so they have their notes on what to ask the other person. Well, Google has branded ones. Google has branded host interview cards. I spotted them on this Instagram … Read more

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