Your brand’s success lives or dies by its online reputation. Today, 84% of local consumers check reviews before making a decision, and they’re not just glancing—they’re reading an average of 4.5 reviews before even stepping foot in your business. Managing your enterprise brand’s reputation across every location is essential, but it’s no easy feat. You’ve … Read more
For better or worse, brands have come to dominate Google search results, shaping the way users interact with the internet. As AI continues to evolve and search engines become more adept at understanding both the offline and online world, the influence of major brands is only going to grow. The rise of AI-generated content and … Read more
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than … Read more
The advent of large language ****** (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full impact on brands and consumers is still unfolding This article explores the hypothesis that … Read more
Mary Kate Mack Mary Kate is the SEO Content Manager for seoClarity. Her favorite part of the platform is Content Fusion. “As someone who lives and breathes content creation, Content Fusion is the best resource for creating the best content and better search visibility. It’s powerful and continues to amaze me!” You can learn more … Read more
A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product … Read more
If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar, based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of … Read more
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it’s fast becoming the hardest … Read more
Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today. Why it matters. Yelp is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses. Details. The new offerings include: Request a Quote for Brands: Allows national services businesses to receive and … Read more
In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Brand reputation issues in 2024 NewsWhip’s report, “The Biggest Reputation Issues Impacting Brands in 2024,” examines four specific types of crises that brands have faced in … Read more
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