Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. Scammer trick consumers by impersonating the targeted … Read more
Key Points Google’s Search Generative Experience (SGE) is a powerful example of an AI search engine and reveals where brand marketers need to go in order to keep up. SGE uses thousands of data points, pulled from live web pages, to create its sophisticated and valuable answers. Fortunately, brands can be part of the storytelling. … Read more
404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers … Read more
Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. In some instance, users had their data shared with Facebook by as many as 7,000 … Read more
What Is a Marketing Strategy? A marketing strategy is a roadmap to help you find your target customers and figure out the best ways to reach them. As you’ll discover in the marketing strategy examples below, you can use different types of marketing strategies based on your business goals and target audience. Some focus on … Read more
With 2023 coming to a close, it’s important to reflect on our accomplishments over the past year. Being named a U.S. Top Workplace this year was an incredible source of pride for Perficient. As an award-winning workplace, Perficient colleagues collaborate with experts from across industries and time zones to strategize, test, and build end-to-end solutions … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Instacart is rolling out two new tools to help up-and-coming brands connect with retailers: Digital sell sheets: Instacart’s new sell sheets allow brands to easily and automatically showcase their best products (including platform sales data, product information, and key growth insights) to the platform’s extensive network of more than 1,400 retail banners, directly in Ads … Read more
Social media advertising delivers targeted ads to users on social media platforms based on their online behaviors, interests, and demographics. In this article, we discuss the advantages of social media advertising and the top platforms for running your ads. Further reading: Need a primer on social media advertising first? Read our guide: The Beginner’s Guide … Read more
Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how. … Read more
421
229
714
826
543