Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Danielle Wolinsky, Google’s Global Lead for Advertiser Trust and responsibility, presented various options for brand protection, such as a new feature that enables marketers to easily select topics they want to exclude on both … Read more
Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. Why we care. Beauty brands may want to experiment with Google’s virtual try-on experience to see whether the AR … Read more
YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, AI, YouTube can identify popular videos around cultural moments. For example, with Halloween coming up, Spotlight Moments: Lets advertiser serve ads across Halloween-related … Read more
Creating a great product is no longer enough. How you introduce it to the market can significantly impact its success. Unique and innovative product launch ideas are now essential to brand strategy. Here’s why: Your business must stand out to attract potential customers in a saturated market. Creative product launches generate buzz. And showcase your … Read more
Google’s algorithm is always changing. And along with new AI integrations, it’s crucial to know how your, or your clients’, websites could be affected. Are you taking advantage of these changes to keep your SEO game strong? On September 6, I moderated a webinar with Cynthia Sener and Morrissey Balsamides of Chatmeter. They discussed updates … Read more
Meta Verified is being rolled out to businesses on Instagram, Facebook and WhatsApp. Mark Zuckerberg announced that testing will begin in select counties on Facebook and Instagram in the coming weeks, with WhatsApp trials planned at a later ****. What is Meta Verified? Meta Verified is a monthly subscription package designed to help creators and … Read more
Google is testing adding trending labels to the Explore Brands section in the Google Search results. The Explore Brands section is not new, it was added a year or so ago, but the trending label, I believe is new. Nicholas McDonough spotted this and I was able to replicate three different scenarios for the Explore … Read more
This article has received 24 edits. The last edit was made on September 3rd, 2023 – Updated traffic numbers for August 2023– Wrote an update on three sites they’ve revived– Updated traffic numbers for May 2023 As someone incredibly optimistic about the future of niche industry news, it’s always nice to see specific examples that … Read more
At least 69 of the 1,000 most popular websites in the world have blocked GPTBot, the new web crawler OpenAI introduced Aug. 7, according to a new analysis. And the percentage of sites is increasing by about 5% per week, according to AI content and plagiarism service Originality.ai. Why we care. To block or not … Read more
Staying ahead of the curve is essential for agencies and brands looking to succeed in 2023. With Google’s algorithm constantly updating and AI technology quickly advancing, how can you use these changes to your advantage? How can you stay up-to-**** and streamline and maximize your online reputation? In order to thrive in the world of … Read more
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