Amazon Today: A new frontier for brick-and-mortar

Amazon Today: A new frontier for brick-and-mortar

Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations.  Retailers should not underestimate the importance of an omnichannel strategy:  A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. This trend will only grow as it becomes … Read more

Key SEO, UX and CRO tips to boost brick-and-mortar retail sales

Key SEO, UX and CRO tips to boost brick-and-mortar retail sales

The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders.  Using these skills and the information below, you may be able to help retail … Read more

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