August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. From variations between logged-in and non-logged-in users to shifts in rank overlap and product viewer trends, we observed fascinating new developments that indicate Google is continuing to … Read more
Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager, … Read more
Ever since the Ray Google AI Overviews update, Google scaled back showing AI Overviews in Google Search for some YMYL categories, especially in the health space. But now we are seeing more and more AI Overviews showing up for health-related queries since the weekend. There has not been an official study done yet, but some … Read more
Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 countries. Why we care. This move allows advertisers to manage video campaigns in bulk, streamlining the process of reaching audiences across highly engaged audiences watching Netflix’s … Read more
Yoast SEO 22.6 is out today! This release has many performance and quality-of-life fixes to improve your favorite SEO plugin. Plus, we’re asking you to update your PHP versions. Find out what’s new in this post! Performance enhancements We’ve upgraded the processing of user metadata in this release, leading to improved performance, especially in generating … Read more
Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial intelligence hype. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and … Read more
We are excited to announce the latest release of Yoast SEO, helping you optimize your website’s performance in search engine results. This update improves our features and brings enhancements that will take your SEO efforts to the next level. Get ready for Yoast SEO 21.4! More assessment improvements At Yoast, we understand the importance of … Read more
Today, there’s a constant demand for more efficient and effective SEO practices. Keeping this in mind, we’re constantly updating and refining the features of Yoast SEO. One of our key milestones was the release of Yoast SEO 21.0, where we revealed a pioneering generative AI to redefine SEO optimization. In our next release, Yoast SEO … Read more
June 12, 2014 | Posted by Barry Schechter It’s World Cup time and Google has the fever! As always Google is ahead of the curve, making tomorrow’s trends easily accessible today, and today they’re bringing you the World Cup directly to your smartphone, tablet or PC so that even if you’re not in … Read more
September 17, 2014 | Posted by Barry Schechter Google is constantly introducing more personalized features across its products and maps is no different. Now with the upgraded My maps, you can also share routes and destinations with the public, and get some inspiration from other people’s maps! Take a look at the official … Read more
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