Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what exactly it is. How does a core update differ from a named update that many SEO pros are used to? Google’s acknowledgment of core updates is usually vague, offering little detail beyond the fact that the update … Read more
Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads, but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match keywords is crucial to prevent overspending and inefficiency in your campaign. What are broad match keywords? Broad match keywords … Read more
Google Ads has changed what they call broad match to intent match in Japan. So now it is called インテントマッチ (Intent Match), it was called 部分一致 (Partial Match). I found this via Dario Zannoni, which Greg Finn pointed out on It’s New yesterday, which he found via @btob_courtelage. He wrote in Japanese, which I translated … Read more
For the original iTunes version, click here. This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another indexing bug that lasted only about an hour. Google Search Console had a bug with new owner notifications. Google Search Console now … Read more
Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not on by default, but now it is, according to Thomas Eccel, a Google Ads consultant. Thomas posted this on X, he wrote, “Broad match enabled by default when creating a new search campaign!” He added … Read more
Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers aren’t vigilant. Key details: Broad match is now enabled by default for new Search campaigns … Read more
You can either have broad or deep subject matter expertise. The choice is yours. If you’re in the early or middle stage of your career, then this is the perfect time to decide whether you want to go broad or deep. Here’s how to think about this choice and decide what’s best for your search … Read more
The past two months in Google Land has been one of the most volatile times I can remember in the search industry. Google released the August broad core update, then a powerful helpful content update in September, then the October broad core update, and also sandwiched in a spam update which overlapped the October core … Read more
Google’s October 2023 core update is now rolling out and may take up to two weeks to complete. This is the third broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update, which started rolling out on March 15 and was completed on March 28. The second core update … Read more
All You Need to Know About Google Broad Core Algorithm Updates Google’s Broad Core Algorithm Update refers to significant changes to Google’s primary (or “core”) search ranking algorithm. Unlike daily or minor updates that Google might roll out regularly, broad core updates can substantially impact search results. Google’s Broad Core Algorithm Update refers to significant … Read more
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