Reading Time: 5 minutes Google has finished implementing its August 2023 Broad Core Update, its second core update of the year. The tech giant started the rollout on August 22, 1:30 p.m. ET, and finished it in 16 days on September 7, 4:03 p.m. ET. The global update affects all regions, languages, and content types. … Read more
The Google August 2023 Broad Core update finished rolling out yesterday afternoon at about 4:03 PM ET. It took just over 16 days to roll out, kicking off on August 22, 2023, at about 1:30 pm ET and completing on September 7, 2023, at about 4:00 PM ET. Here is a screenshot of the status … Read more
Google Search has started to roll out the second broad core update of the 2023 year, and this one is named the August 2023 broad core update. It started on August 22, 2023, at about 1:30 pm ET and as you know, can take about two weeks to roll out. I will add, this update … Read more
Google is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28. It has been just over five months since Google’s last broad core update. The … Read more
Google announced the release of the first broad core update of 2023 and named it the March 2023 core update. The update may take up to 2 weeks to complete. The search engine made the announcement on Twitter on March 15, 2023. According to the tweet, it will update its ranking release history page when … Read more
Google Ads seems to have launched a beta campaign setting named “broad match keywords.” It seems this setting removes the match types, specifically phrase and exact match keywords and converts them into broad match. PPCGreg posted about this on Twitter, he said, “Broad Match keywords – campaign setting: “Enabling this setting will convert all existing … Read more
A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better brand controls for broad match and better asset insights. Brand restrictions for broad match. Google … Read more
In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content, in part two we dig more into E-E-A-T and how AI tools may replace us all. Now we move into Google broad core updates. Glenn actually called these updates Phantom updates before Google called … Read more
Did the Google March 2023 Broad Core Update impact local search rankings? That is the question many local SEOs are asking in the Local Search Forum. As a reminder, Google has told us that core updates can impact local search, at least sometimes. Then Danny Sullivan of Google said, “core updates can involve image results … Read more
Microsoft Advertising has announced several changes in its April newsletter, including the expansion of professional service ads, the broad match modifier change, and much more. Professional service ads. Microsoft Advertising’s professional service ads are now available globally. Microsoft first released professional service ads as a beta about a year ago, saying “To help champion these … Read more
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