There’s something uniquely upsetting about clicking a link that you expect holds the answers to all your questions only to see: 404 Not Found It’s an odd mix of disappointment and sheer frustration, and it’s what your visitors feel every time they click on one of your broken links. The fact is no website is … Read more
Google is emailing some businesses when it detects that their Google Business Profile appointment link is not working. Google’s email says, “Fix your business Google link.” It would be cool if Google sent this for other links in your Google Business Profile, like your website link or other links. But right now, Google is only … Read more
News publishers have been working harder than ever to squeeze search traffic out of Google. Just when editors start to feel confident that they’ve perfected a winning SEO formula, the game changes. From supposedly “helpful” algorithm updates to site reputation policies enforced by manual actions to the lurking threat of AI Overviews, the pressure is … Read more
What Are Broken Links? A broken link (also called a dead link) is a hyperlink that points to a non-existent page. And they occur when a page you’re linking to is deleted without redirecting links that point to it. Users who click on a broken link will see an error. Like a 404 (not found) … Read more
Judge Amit Mehta, a US federal judge ruled on Monday that Google is a monopoly. “Google is a monopolist, and it has acted as one to maintain its monopoly,” Judge Mehta wrote in his 286-page filing (PDF). “It has violated Section 2 of the Sherman Act,” he added. This case has been going on for … Read more
Google’s Gary Illyes recently answered the question of whether one should spend time fixing backlinks with wrong URLs that are pointing to a website, known as broken backlinks. The answer is interesting because it suggests a way of considering this issue in a completely unorthodox manner. Google: Should Broken Backlinks Be Fixed? During a recent … Read more
Recent statements by Googlers indicate that the algorithm is working the way it’s supposed to and that site owners should just focus more on their users and less on trying to give the algorithm what it’s looking for. But the same Googlers also say that the search team is working on a way to show … Read more
Broken internal links create issues for both search engines and users. Unfortunately for enterprise sites, finding broken internal links at scale isn’t always a simple task. Source link
Google Search Console link report may be broken or maybe Google decided to report on fewer links in that tool. Many are seeing huge declines in the number of links the tool is showing them when compared to last week. More details. Starting Monday, May 27th, many SEOs began to notice a decline in the … Read more
It’s no secret that building high-quality backlinks is crucial for search engine optimization (SEO) success. It improves your website’s search engine rankings and drives organic traffic. However, frequently finding new opportunities for link acquisition can be difficult. 52.3% of digital marketers consider link-building to be the most challenging aspect of SEO. That is where broken … Read more
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