Google has updated its machine learning crash course with new videos and modules on large language ****** and automated machine learning. These courses are useful introductions to the technologies behind modern search engines and generative AI, information that will make you a better SEO. What Is Google’s Machine Learning Crash Course? Google’s machine learning course … Read more
Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started. 1. Identify Your … Read more
This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders claim. You can … Read more
SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later). In this post, you’ll learn: … Read more
In the world of digital marketing, email is still king. It’s personal, direct, and—most importantly—effective. After all, there are 4.48 billion global email users and an average open rate of 36.5%. For small businesses, building and segmenting your email list can mean the difference between lukewarm results and a thriving, engaged audience. But where do … Read more
![How to Build a Powerful Multichannel Marketing Strategy [2025]](https://static.semrush.com/blog/uploads/media/bc/6a/bc6ae6f18fc8448c478b3e1c743741a1/32858413139fe589808a8057571c19d1/how-to-build-a-powerful-multichannel-marketing-strategy-2024-sm_(1).png "How to Build a Powerful Multichannel Marketing Strategy [2025]")
What Is Multichannel Marketing? Multichannel marketing uses multiple communication channels to reach more customers and maximize your exposure. A multichannel marketing strategy can span both online and offline channels. Think social media, email, PPC, TV ads, and billboards. Take the skincare brand The Inkey List, for example. Their marketing efforts include social media, out-of-home ads, … Read more
At a time when anyone can create content, the real challenge—and opportunity—is in saying something new. I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to. In this article, you’ll learn why content curation is great for growth, and how to … Read more
As businesses race to adopt artificial intelligence, many struggle with a crucial question: How can they harness this powerful technology without losing the trust of their customers and employees? Recent high-profile AI failures, like Google’s flawed AI Overviews, have made headlines, leaving the public wary of AI’s potential risks. With trust being harder to earn … Read more
For better or worse, AI has become a dominant force in SEO. SEO professionals have been grappling with AI for years in Google’s algorithms, but the technology has moved to the forefront of digital marketing. The largest tech companies are developing the technology quickly and pushing products out to customers, trying to stay ahead of … Read more
A healthy link profile consists of natural backlinks coming from a variety of sources, but what does that mean? Are there types of backlinks that occur in nature? Whenever SEOs talk about natural backlinks, they’re referring to backlinks they had no part in creating, thus they occurred ‘naturally.’ Most of the time, this means another … Read more
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