When it comes to standing out online, it’s not enough to just write a few blog posts and hope audiences find them. Search engines like Google now look for websites that are experts on specific topics, not just ones that sprinkle in popular keywords. This is called topical authority—it’s about becoming a trusted source of … Read more
An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines to bring your strategy to life. Because having a solid SEO strategy is great. But without a plan to put things into action, it’s just a vision board. Below, I’ll break down why an SEO … Read more
Have you ever wondered how local businesses manage to appear at the top of search results when you look for services in your area? The answer often lies in the strength of their local citations. Local citations are online mentions of a business’s name, address, and phone number (NAP), and they play an important role … Read more
Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones. However, many businesses overlook the importance of client retention. It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has … Read more
Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. But it’s actually much worse than that today. Negative reviews only used to impact the person finding them. With AI taking over more and more platforms being used, all … Read more
OpenAI didn’t launch its heavily rumored search product earlier this year, but it’s coming. This was confirmed in a new interview with The Atlantic’s CEO Nicholas Thompson. The quote. ChatGPT search could become “an important way that people navigate the internet,” so it would be “better for us to be in it than to not … Read more
In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how to build a paid search team that aligns with your organization’s objectives and delivers outstanding results for your brand … Read more
What Is Topical Authority? Topical authority refers to a website’s expertise and credibility on a particular subject. And building it through high-quality content is a powerful way to establish your expertise and credibility on subjects relevant to your business. This helps with earning your target audience’s trust, improving your search engine rankings, and possibly driving … Read more
These days, global brands are going all out for customer satisfaction, identifying happy customers as the key to financial prosperity. Since customer loyalty is directly linked to growing revenue, it is a no-brainer for you, the business owner, to place the client experience high up on the priority list to ensure it is a good … Read more
Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still prioritizes backlinks when ranking websites. If you want your website to be visible in search results, you must account for backlinks and your backlink profile. A healthy backlink profile requires … Read more
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