Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including: A lack of face-to-face interaction and inability to read body language. Over-reliance on communication tools, such as Slack. Being unable to meet your boss or team members in person for months, years or … Read more
A new era of customized AI ****** is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language ****** like ChatGPT and tailor them to their unique processes and philosophies. This article covers the benefits of custom GPTs and provides a step-by-step guide to building your … Read more
This chapter is an extract from Female Founders’ Playbook by Anne Boden ©2024 and is reproduced with permission from Kogan Page Ltd. Are you ready to build a high-growth business? If you realize that, yes, you are an entrepreneur at heart and accept that you have many advantages you hadn’t previously even considered, there is … Read more
Content marketing has become a cornerstone of successful business strategies. However, creating content alone is not enough to drive meaningful results. You need an effective content marketing funnel to utilize the power of content marketing and convert leads into loyal customers. In this post, we’ll discuss the stages of a content marketing funnel and share … Read more
Blog / SEO Strategy / How to Create an SEO Roadmap: The Ultimate Guide (Free Template Included) Creating a successful SEO strategy requires considerable effort and coordination between different teams. That’s why it’s important to have a clear plan with deadlines, key goals, and tasks. It keeps all parties involved focused and working cohesively toward … Read more
The advice of producing content that aligns with Google’s E-E-A-T guidelines is universal amongst SEO professionals, but guidance on how to achieve this is few and far between. During the Helpful Content Update of September 2023, many travel websites were impacted. I ran a small study of more than 100 travel websites, and found that … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
Crafting an SEO strategy requires more than just a focus on the present. To succeed, we must anticipate future changes and adapt accordingly. In this article, we’ll discuss: The developing changes to the SEO industry. What those changes mean for our SEO strategies. How we can address and grow with those changes. Note: When future-proofing … Read more
In today’s online landscape, your brand’s trustworthiness is the key to unlocking sales and growth. For businesses of all sizes, crafting a website that inspires confidence is no longer optional—it’s crucial for attracting and retaining customers. Remember, as we navigate 2024, your website isn’t just a digital storefront; it’s a powerful tool that can sway … Read more
What Is a Content Workflow? A content workflow is the sequence of activities involved in creating content from start to finish. For example, here’s the content workflow for creating an article: Determining the content’s intent Performing keyword research Researching article topics Preparing the content brief Writing the draft Editing the draft Publishing the finished page … Read more
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