Reading Time: 15 minutes Meta titles, descriptions, alt text, anchor text, images, videos, HTML…the list of things to tweak and include on your website seems never-ending, doesn’t it? When it comes to ecommerce, no matter how good your product is, how positive the reviews are, and how much you invest in marketing, there’s a catch. … Read more
Your website is the center of your digital marketing world. It’s where you have the most control and where all digital marketing rivers run toward. Generally, the largest of those traffic sources is organic search. Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO … Read more
If you’ve had an online business for long, chances are you’ve heard of landing pages. You might picture a page with smiling testimonials and big letters. Multiple dollar amounts are crossed off, showing you how good a deal you have if you BUY NOW. There’s a lot more to high-converting landing pages, however. In this … Read more
May 19, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Getting Your SEO Career Going by Establishing Credibility: Summary of Episode #71 Rich Tatum joins … Read more
July 8, 2020 | Posted by Mordy Oberstein I’m about to commit web content suicide with a long-winded introduction that doesn’t just get right to the actionable takeaways you’ll get by reading this article. Wanna watch a car wreck?…. I never really thought I had much to say about brand marketing or creating … Read more
Search advertising is an umbrella term that encompasses a brand’s SEO and PPC strategy. Of course, one is more long-term than the other, and both can give good results if done correctly. Through search advertising, brands manage to put their product forward as an efficient answer to the user’s query and get traffic to their … Read more
Influencer marketing is a big deal. From Instagram and TikTok to YouTube and other platforms, brands are collaborating with popular individuals to reach their network of followers and promote their products and services. As the popularity of social media has rapidly risen, so has the investment and interest in influencer marketing. But there’s far more … Read more
One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. The techniques below can be used … Read more
April 28, 2021 | Posted by Darrell Mordecai If you are new to SEO then most likely you’ve heard how important backlinks are. But… Before running out to earn links or worse yet, buy them on Fiverr, you must have a good understanding of: What backlinks are and how they improve … Read more
March 1, 2022 | Posted by The In Search SEO Podcast Customer data is one of your most valuable metrics. Because… The goal of SEO is to generate sales. And… Speaking to actual customers is the best way to work out how to get more sales. What’s more, most SEOs start the SEO … Read more
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