Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. Why we care. Being visible in social media remains important for brands even as social media continues to lose importance as a referral source for some publishers. But that doesn’t mean it’s safe to ignore X … Read more
Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a multi-year … Read more
I know what you’re thinking. “I’m going on a trip to Cape May, NJ and need a true ‘hidden gem’ of a travel guide.” Well, if by some extreme fluke, you see one of BuzzFeed’s AI-assisted content in your search results, here’s my recommendation: avoid it. That’s because BuzzFeed has published 20 low-quality travel articles … Read more
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