Video: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Video: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

For the original iTunes version, click here. The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings in the search results. Google’s site … Read more

Google Threatens California By Testing Dropping Links To Publishers & Pausing Investments

Google Threatens California By Testing Dropping Links To Publishers & Pausing Investments

On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state. Google wrote, “To prepare for possible CJPA implications, … Read more

Google Limits News Links In California Over Proposed ‘Link Tax’ Law

Google Limits News Links In California Over Proposed ‘Link Tax’ Law

Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online platforms like Google to pay news publishers for linking to their content. What Is … Read more

Mapping the Island of California & Other Myths in Leading Change / Blogs / Perficient

Mapping the Island of California & Other Myths in Leading Change / Blogs / Perficient

Living in the great state of Arizona, I see people travel frequently between Phoenix and Southern California. According to the map app on my phone, the California border is only 3 hours away if I drive west on Interstate 10. Plus, my phone gives me written and audio turn-by-turn instructions with a detailed map of … Read more

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