Google’s most recent earnings call was quite optimistic. Here are the bits I found most interesting. AI Overviews In 8 months they have reduced the costs for AIO’s by 90%. Google is seeing strong engagement with AIO’s. They are increasing overall search usage and satisfaction. People who use them come back to search more often. … Read more
Google Ads will be sunsetting call ads sometime next year and will be migrating those to responsive search ads. Google wrote, “Call ads are being upgraded to responsive search ads to enable new features and simplify asset creation and management.” Google said that at some point in the future, likely next year, you will no … Read more
Microsoft published its updates for September 2024 yesterday and a lot is around Performance Max updates for Microsoft Advertising. Plus, you can now add logos and call to actions to your ads, a new Search term insights report is rolling out, Search themes are available for pilot in Performance Max and more. Here is what … Read more
Google is testing yet another call extension ad format, this one shows the advertiser’s name below the clickable phone number. This gives a lot more visibility to the phone number and the CTA for the call extension. This was spotted by Lori Gilstrap on LinkedIn (thanks Adriaan). Lori wrote, “Google Ads is now showing the … Read more
Google Business Profiles performance report is no longer showing the “call” tab that shows you statistics and data on searchers who called you from Google Search and Google Maps. I suspect this might be related to the Google Business Profile call history going away, as we reported earlier. Google told us then, “We’re reaching out … Read more
Google seems to be testing a new option for the Book Online call to action option that does not use an online booking service but rather lets you call the business directly. The button says “call business” and then will dial the business from your mobile phone. This was spotted by Colan Nielsen who shared … Read more
Google Business Profile chat feature will no longer initiate new chats, with existing chats to stop working on July 31st. Plus, Google Business Profiles will remove call history at the end of this month. This is not new, we told you this was coming a few months ago when we wrote – Google Business Profile … Read more
Google may be testing a new call extension and location extension ad format. This format shows up as a carousel of links or buttons that you can scroll through below the ad snippet in the search results. Anthony Higman spotted this and posted some screenshots and videos of it on X. Higman said, “New call … Read more
Google will be removing the call history reports and the Chat and messaging features within Google Business Profiles on July 31, 2024. Google said, “We acknowledge this may be difficult news,” but added, “We occasionally have to make difficult decisions.” I wondered if Google removed this over privacy issues, but Google said it was because … Read more
Google will be shutting down the Google Business Profile chat and call history feature on July 31, 2024. Google will stop allowing new chats to be initiated starting on July 15, 2024 and then will totally disable the chat and call history features on July 31, 2024. What Google said. Google sent out numerous types … Read more
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