What Is a Call to Action (CTA)? A call to action (CTA) is a prompt that encourages your audience to take a specific action. Like subscribing to a newsletter or making a purchase. CTAs appear in websites, emails, ads, blog posts, social media, and pretty much everywhere in this digital world. For example, we use … Read more
Google Ads has this feature for call us extensions to scan to call, where Google shows you a QR code on the screen that you can scan from your phone to call. Now Google is testing to send this number to your phone via text or email. I cannot replicate the “send this number to … Read more
© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more
Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in specific verticals. The featured ads … Read more
Google Ads API v13 will sunset on January 31, 2024. All API requests will start to fail for those still using v13 from February 1, 2024 onwards. Developers who have not migrated to the new version by February will experience a disruption in API access. Why we care. API updates directly impact ad campaign functionality. … Read more
Here at Perficient, we work with strategic business partners and enterprise-level clients to drive strategic growth in their digital, data, and operational processes. Since the advent of ChatGPT, I find myself bearing witness to the hyperpaced digital metamorphosis taking place in businesses across the globe. Central to this paradigm shift is Artificial Intelligence (AI). Why … Read more
Google’s latest earnings call gave us a little bit more of a glimpse of where Google is headed. Below I’ve included several quotes from the call. Here is a summary of the most important parts: Google is focused on SGE. There has been strong user feedback and adoption. Google is in the early stages of … Read more
During its latest quarterly earnings call, Microsoft highlighted how it is leveraging artificial intelligence to improve search, advertising, and productivity. Satya Nadella, Microsoft’s CEO, stated that the company is “redefining how people use the internet to search and create” with AI copilot capabilities. These include GitHub Copilot for developers, Power Platform Copilot for low-code app … Read more
Google’s parent company, Alphabet Inc., held its third quarter 2023 earnings call, offering insights into how its major products and services are performing. Specifically, the earnings call transcript reveals how Alphabet’s investments in AI and new generative search capabilities positively impact its business, with implications for marketers and advertisers. Search Ads Google Search ads remain … Read more
Google Ads API v12 will sunset on September 27, 2023. Developers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer supported, requests using it will fail, … Read more
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