Google’s Vision for Search in 2023 and Beyond – Analysis of the Q2 2023 Earnings Call

Google’s Vision for Search in 2023 and Beyond – Analysis of the Q2 2023 Earnings Call

Google’s most recent earnings call contained a number of interesting statements about where Search is headed. Sundar Pichai spoke repeatedly about the evolution of Search that is happening because of Google’s use of AI.  Throughout this article I’ve included quotes from those on the call. I have added bolding to parts that I thought were … Read more

Google Business Profiles Drops Call Tracking Features

Google Business Profiles Drops Call Tracking Features

Google has removed the call tracking feature from Google Business Profiles. Supposedly this was a very buggy feature that would not work well and sometimes send calls to the wrong number. Ben Fisher notified me of this on Twitter and Threads on Friday, he said, “Google Business Profiles removed the call tracking feature silently today. … Read more

Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal [Podcast]

Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal [Podcast]

The Journey from SEJ’s Infancy to Present Day It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on … Read more

Fine-Tuning Your Conversion Points: Strengthening Your Call to Actions

Fine-Tuning Your Conversion Points: Strengthening Your Call to Actions

Estimated reading time: 7 minutes You have great content with solid SEO and a nice hook to get eyes on your page, but that’s not translating to conversions. Is there something wrong with your conversion points? What gives? Before you scratch your head and go back to the drawing board – or give up completely … Read more

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